35% of email recipients open emails based on the subject line alone. (Convince & Convert) As a result, it is crucial to any successful marketing team, to perfect your subject line strategy. Subject lines, like many things, are influenced by tren...
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Marketing is changing. This is especially true for the financial industry. Modern customers want to engage with brands on their own terms and by their chosen channels. According to Microsoft’s 2015 Global State of Multichannel Customer Service R...
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For all the benefits that email undoubtedly provides – like easy, inexpensive communication and content sharing with anyone, anywhere in the world – its use between teams and individuals in the workplace can be cumbersome, distracting, and at wor...
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For most startups, building a top marketing team can be really challenging due to the limited budget and size of the company. Fortunately, there are many free startup marketing tools designed for small businesses and startups that can really help to ...
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Email marketing is still one of the most cost effective ways businesses stay in touch with their current customers while promoting new products or services. A recent study by the Campaign Monitor examined behavioral data from nearly 6 million email-m...
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Email newsletters are still an effective way for companies of all sizes and offerings to stay in touch with both prospects and customers. A statistics report by The Radicati Group confirms that “Email is remains the go-to form of communication in t...
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