Technology has transformed the marketing and communications industry over the last several years, bringing with it some excellent tools to help improve customer engagement. Here at ARTÉMIA, we encourage our clients to embrace the new opportunities t...learn more
Watch out 2016, there’s a hot new marketing topic in town: customer experience. At first glance it may seem obvious – surely any business worth its salt has (positive) customer experience as its top priority. But over the past few years the re...learn more
You’ll no doubt have heard about Google’s recent announcement that it will move under a newly created parent company, Alphabet. Naturally, this has been much discussed in the media; from this piece in Wired magazine suggesting the chosen font sig...learn more
With the omnipresence of social media and advances in digital marketing and sales automation, inbound marketing is now the primary marketing strategy employed by organizations. According to a HubSpot study, the number of marketers who state they are ...learn more
There is a strong correlation between technological advancement and user attention span. In our previous blog post, we talked about how using images can garner more audience engagement. The combination of faster internet connections, various mobile d...learn more
The last couple years proved to be a tough time economically for Americans and the reality is that as the year comes to a close, we are still recovering from the recession. The recent government shutdown only added to the financial uncertainty of the...learn more
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