Coined back in the 1960’s by Jermone E. McCarthy, the 4 P’s of marketing – product, price, place, promotion – for decades served as the strategic playbook for marketers everywhere. But in recent years, it has widely been concluded in the mark...learn more
Growing a blog from scratch isn’t easy. It can feel overwhelming to compare your new blog with a well-established one. As intimidating as it may be, it is still important nowadays to have a business blog. The number of companies that have one is co...learn more
With the Northern Hemisphere now fully immersed in summer, most of us are dreaming about tropical beaches and other outdoor getaways. But for those marketers that remain at the office, it is important to keep audiences engaged while they may be distr...learn more
Email marketing is still one of the most cost effective ways businesses stay in touch with their current customers while promoting new products or services. A recent study by the Campaign Monitor examined behavioral data from nearly 6 million email-m...learn more
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