The founders of HeartForm set out to create a product to make the lives of frontline workers easier and developed the HeartForm mask insert. The product was a unique, lightweight insert that could be placed between a mask and its wearer to provide for a little extra breathing room. With the HeartForm, those who suffer from mask anxiety and those who wear masks for long periods of time are able to do so more comfortably. Additionally, portions of product proceeds were donated to charity. The product had appeal in both the B2B and B2C spaces.
Our goal was to promote awareness of the HeartForm mask insert and the benefits of its use, as well as its creators.
By creating channel-specific content for various target audiences and engaging with members of the media, as well as influencers, we increased brand awareness and positioned the founders as thought leaders in their space. The product launched with a press release and several placements were secured in B2B publications, newspapers, gift guides, podcasts and blogs.