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Weekly Round Up : 9-24-18

Agile methodology in marketing.

Although this methodology was originally created for software developers, it seems to have sparked the interest of many marketers. At the MarTech conference this week, agile methodology and it’s uses in marketing were favorite topic of discussion. (https://marketingland.com/agile-methodology-is-becoming-a-must-for-marketing-teams-249328)

 

Even rock stars are using Salesforce!

Metallica headlined a different kind of even last week at Dreamforce, after stating their use of the technology. During this 3 day conference, held in our very own San Francisco, Metallica had its own booth where they talked about their usage of Salesforce. (https://adage.com/article/digital/metallica-salesforce-marketing-cloud/315078/)

 

The fashion world is changing and so is PR.

Press coverage that was once so coveted is now not the only importance. Fashion houses and brands are currently looking to their PR agencies to not only secure this coverage but also to initiate strategic partnerships and build brand relations. (https://www.prdaily.com/Main/Articles/Whats_next_for_PR_pros_in_the_fashion_industry_25133.aspx)

 

YouTube latest ad extensions.

YouTube recently launched the latest addition to their ad platform. These extensions will amplify the viewer experience and make ads more interactive and user friendly. Early testers were able to see a 785% increase over their regional benchmark as a result of these changes. (https://marketingland.com/youtube-rolls-out-more-ad-extensions-incremental-lift-measurement-249232)

 

Infographics make it easy!

Infographics are a commonly used tool that often do not get the respect they deserve. If used correctly, these infographics can provide data is an easy to digest and interactive way, so that readers are more engage and remember the content in greater detail. (https://www.prnewsonline.com/infographics-great-communications-tool-for-nonprofits)

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