Last week, ARTÉMIA CEO Barbara Wichmann presented at the Women’s Business Enterprise Council (WBEC) Pacific Economic Development Summit, Empower[her]:20/20 “Bring your Brand into Focus” about how corporations and diverse businesses can design effective PR programs. Today, we’d like to share some of these exclusive insights with you and remind you of ARTÉMIA’s strategic communications and marketing solutions.

Successful Strategic Communications & PR

What is PR?

• Corporate external and internal communications
• Crisis Communications
• Launches and announcements – product and company news, industry reports
• Reputation management
• Speaking engagements and awards, Content creation and thought leadership
• Media training for corporate executives, entrepreneurs, management teams
• Public outreach /public awareness

How is PR Different?

What PR is: PR is shaping the public perception of you as executive or CEO, your company, and product or service. It is fact-based and awareness building.  In a nutshell, PR is highly strategic storytelling.

What PR is not: PR is not Advertising. It supports sales, however it is not a replacement for it nor is PR identical to marketing.

Why PR?

• PR placements i.e. earned media or media coverage lives online forever; ad campaigns have a set schedule with a pre-determined lifespan
• PR is storytelling by the trusted voices of journalists with industry specific expertise, who have spent years developing an audience of invested readers
• As the media landscape becomes more crowded with the continuous arrival of new startups and entrepreneurs — the value of an earned media placement increases

ARTÉMIA News

On the Wire Podcast Episode 14 – Why Supplier Diversity is Important For Your Business

In case you missed it last week, check out our latest episode of “On the Wire”, with George Ehrgott, Manager, Strategic Sourcing & Supplier Diversity at CTDI and ARTEMIA’s CEO, Barbara Wichmann. During this conversation, George addresses many of the “hot topics” that are on the minds of Silicon Valley entrepreneurs and start-up teams: Why is supplier diversity important for today’s tech companies, start-ups and global corporations? What are best practices for developing a successful program? What are the challenges facing supplier diversity today?. https://bit.ly/2S4vUw1

Listen to more episodes of our podcast, where our CEO interviews business thought leaders on the cutting edge of their industries. If you know someone who would be interested in being a guest, give us a call at: (415) 351-2227.

Technology Alert: Mortgage tech  

5 key themes dictating the direction of digital mortgages – The real estate industry is undergoing a large digital transformation right now, with the influx of new technology and tools. The mortgage industry is also seeing a similar transformation by embracing tech like artificial intelligence to shape the direction of digital mortgages in 2019. National Mortgage News has the overview: https://bit.ly/2Wx34FD

Diversity Alert: Corporate Social Innovation

What Holds Back Corporate Social Innovators Corporate social innovators drive development of new products, services and business models that combine profit and impact, but they currently face organizational challenges; balancing social and financial objectives, facing a double edged sword of legitimacy, and lacking a dedicated home. Harvard Business Review breaks these down further in a new report: https://bit.ly/2Y18OIH

For more information on communications and marketing services, contact us here or call us at 415-351-2227