Customer Experience and Internal Communication in B2B

Communication, whether internal or customer-facing, is incredibly important for businesses in terms of customer experience, maintenance, and ROI. This article provides statistics that can act as a litmus test to see if your priorities are aligned as a B2B company. https://bit.ly/2DZMExE

ARTÉMIA is a full-service communications agency that can help you craft your brand narrative and present your product or service to the public eye. Call us today! +1 (415) 351-2227.

STEM Woman’s Achievements May Have Been Overlooked in Award Ceremony

Dr. Gladys West, the woman who developed algorithms used by satellites to map the shape of the Earth, was not awarded the recent Queen Elizabeth Prize for the engineering of the GPS system. The award was, however, granted to four white men. Does the award have an inclusion issue? Learn more here. https://bit.ly/2V154VC

Google Makes a Move in the Cloud Computing Space

Thomas Kurian, Google’s new cloud chief, said this month that we should see Google “accelerate growth even faster than we have to date.” This may be due to a new acquisition that Google announced this week, which seems like a play to compete with Amazon and Microsoft in the cloud space. We intend to keep an eye on how these changes may affect Google’s impact on our industry, and the various industries of our clients. Learn more here.  https://cnb.cx/2T11Kwy

The Difference between PR and Marketing

We get this question a lot! Marketing and PR are two kinds of communication that have a lot of similarities and use a lot of the same tools, but have different goals. We plan on addressing the nuances of the distinctions between the two in a more in-depth format in the near future, but for now here is an article that provides the bottom line. https://bit.ly/2Tp8Bg7

If you have any other questions or would like assistance with PR and/or Marketing, do not hesitate to reach out to us here, or call us at +1 (415) 351-2227.

How to Achieve More Diversity on Your Board of Directors

It is no secret that ARTÉMIA is a fan of diversity and its undeniable advantages, especially for the decision-makers of a company. Here is an article that provides some systems for you to promote diversity within your board of directors. https://bit.ly/2X2OpD0

We have experience with developing and executing corporate diversity and inclusion initiatives for Employee Resource Groups. Let us know if we can help your company grow in these areas! Contact or call us at +1 (415) 351-2227.

 At ARTEMIA we stay up to date on the latest news and trends in strategic communications and digital marketing. For more information call us at 415-351-2227.