Heineken and E-Commerce.

It seems like you can find everything online these days, but for Heineken they are taking a step back. Heineken knows the importance of knowing their customer, and they are looking to find more data in order to expertly target and attract their clientele. https://www.marketingweek.com/2018/10/17/heineken-dont-understand-shoppers-well-enough-to-succeed-online/

Blockchain and tickets.

Over the past couple of years Ticketmaster has had some major PR issues on their hands. In their most recent attempt to gain public favor, Ticketmaster has partnered with Upgraded to bring more transparency to their transactions through blockchain technology. https://www.prnewsonline.com/blockchain-ticketmaster

Competition and the Razor Industry.

Dollar Shave Club has revolutionized the razor industry, but recently their subscriber growth has slowed. In an attempt to boost sales, Dollar Shave Club has updated their marketing plan to introduce the product to a wider array of potential customers. https://www.marketingweek.com/2018/10/18/dollar-shave-club-changes-business-model-as-subscriber-growth-slows/

Hypocrisy and Big Tobacco.

Phillip Morris has recently been accused of hypocrisy after the launch of its “Hold My Light” initiative. Phillip Morris is known for the production of brands such as Marlboro and Chesterfield. Many are calling this latest campaign an obvious PR stunt. https://www.msn.com/en-gb/money/news/tobacco-giants-anti-smoking-campaign-branded-pr-puff/ar-BBOIuBI

Stop Saying Too Much.

Twitter extended their character limit to reach 280, but that doesn’t mean you have to use all 280 characters. Studies have found that the most effective brand announcements are between 50 to 100 characters! https://www.prnewsonline.com/twitter-thumbstopping-tips-brand-messages

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