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Having a purpose going into any marketing campaign is incredibly powerful. Check out what Jonathan Mildenhall said about purpose at this year’s PRSA 2018 International Conference. https://www.prnewsonline.com/cant-fool-gen-z-purpose
Last week Adobe acquired Marketo, with the hopes of bolstering their marketing cloud and putting them in a dominant position. What does this mean for Marketo and how will Adobe strengthen the brand? https://www.prweek.com/article/1494384/adobes-acquisition-marketo-means-pr
For so long data has been kind in marketing and PR. Agencies and communications teams giving it too much credit though? https://www.marketingweek.com/2018/10/01/data-customer-feedback-surveys/
Social media celebrities and influencers seems are teaming up with countless companies for brand deals and endorsements these days. Although the FTC has tried to regulate these deals to make them fair for viewers, many companies and influencers are finding loopholes. https://www.prnewsonline.com/revolve-influencer+network
Mondelēz recently restructured their marketing team and introduced a new plan that centers on being fast, fearless and focused. Check out their new strategy and what makes them one of the most well-known brands. https://www.marketingweek.com/2018/10/02/mondelez-new-marketing-approach/
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