Weekly Round Up

• Content is King. Although content marketing can sometimes be seen as an afterthought, a recent survey by Clutch found that 82% of consumers admit to having purchased a product or service based off content they have consumed. https://www.marketingtechnews.net/news/2018/aug/24/82-consumers-have-made-purchases-result-content-marketing/

• It’s a Miracle! In Miracle Whip’s latest campaign against Mayo, they have taken over the entire town of Mayo, Florida for a creative rebrand! Check out this PR stunt and see what you can take away for your future campaigns. https://www.marketingdive.com/news/miracle-whip-takes-over-florida-town-to-drive-out-mayo/530954/

• SEO is overlooked. In marketing and PR we always here about SEO and the importance of optimization, but a recent study found that only 44% of marketers actually invest in any kind of SEO strategy. Find out why SEO is being overlooked and why you need to implement an SEO strategy today. https://www.marketingtechnews.net/news/2018/aug/21/less-half-businesses-us-claim-use-seo/

• AI: Artificial Influencers? What’s the new AI? Artificial Influencers! These virtual models have been blowing up social feeds and they may just be your answers to perfect digital content and influencer campaigns. https://www.adweek.com/digital/artificial-influencers-are-attracting-the-attention-of-brands/

• Facebook appealing to marketers. Facebook is adding a new addition to Groups. Adding Pixels to Groups will be implemented to better track engaged audiences and monitor behavior that marketers can later use. https://digiday.com/marketing/facebook-adds-pixel-groups-marketers-can-track-engaged-audiences/