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On The Wire returns with Dr. Janice Greene

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Weekly Round Up : 08-10-18

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The decline of social media. This past quarter has been a tough one for a lot of social media companies, including Snap who recently released their second quarter result, showing that they have lost 3 million active daily users since the end of the first quarter. This comes right on the heels of Facebook’s billion dollar market loss. So what does this mean for the future of communications? http://www.prnewsonline.com/snapchat-facebook-twitter-declining-users

Zee Jay is changing the way Marketing is approached. Zee Jay recentlyannounced the launch of their new Unified Marketing Transformation framework. This framework outlines how marketing should be approached and the effect that the CMO has in today’s digital world. Based off previous marketing frameworks, the goals of Zee Jay’s outline is to fill in the gaps that were one non existent. https://martechseries.com/sales-marketing/zee-jay-digital-launches-unified-marketing-transformation-framework/

The Facebook Crackdown. Facebook has recently announced a change to their advertisement rules. As of this week Facebook will no longer allow bail bond ads and all addiction treatment centers will need to go through a review process to ensure the quality and reliability of their services. This is similar to the announcement Facebook made in June, reversing their decision to ban cryptocurrency ads, and instead run them through a more precise screening process. https://marketingland.com/facebook-bans-bail-bond-ads-requires-pre-certification-for-addiction-treatment-ads-245781

PR Budgets are shrinking! According to the Holmes report, the Influence 100 controls a PR spend that is almost 50% less than the $6.5 billion recorded in 2012. This budget decrease is not only seen internally but also agency side. Although this does not mean the importance of PR is dwindling. Many people are beginning to redefine what PR means, and we expect to see a change to the space in the coming years. https://www.holmesreport.com/latest/article/influence-100-pr-spend-continues-multi-year-decline

Taking marketing to new heights with BOS. BOS’s untraditional marketing stunts include everything from skateboarding parties to people in giraffe costumes on bicycles! Although these stunts may seem crazy they have defined the South African ice tea brand and are now making them a nationwide phenomenon. https://money.cnn.com/2018/08/09/news/companies/south-africa-bos-iced-tea/index.html

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