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Weekly Round Up : 08-10-18

  • The decline of social media. This past quarter has been a tough one for a lot of social media companies, including Snap who recently released their second quarter result, showing that they have lost 3 million active daily users since the end of the first quarter. This comes right on the heels of Facebook’s billion dollar market loss. So what does this mean for the future of communications? http://www.prnewsonline.com/snapchat-facebook-twitter-declining-users

 

 

  • The Facebook Crackdown. Facebook has recently announced a change to their advertisement rules. As of this week Facebook will no longer allow bail bond ads and all addiction treatment centers will need to go through a review process to ensure the quality and reliability of their services. This is similar to the announcement Facebook made in June, reversing their decision to ban cryptocurrency ads, and instead run them through a more precise screening process. https://marketingland.com/facebook-bans-bail-bond-ads-requires-pre-certification-for-addiction-treatment-ads-245781

 

  • PR Budgets are shrinking! According to the Holmes report, the Influence 100 controls a PR spend that is almost 50% less than the $6.5 billion recorded in 2012. This budget decrease is not only seen internally but also agency side. Although this does not mean the importance of PR is dwindling. Many people are beginning to redefine what PR means, and we expect to see a change to the space in the coming years. https://www.holmesreport.com/latest/article/influence-100-pr-spend-continues-multi-year-decline

 

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