To say that machine learning and AI developments are trending would be an understatement. Just last week the AI AlphaGo, developed by Google DeepMind, defeated the world’s champion Go player Ke Jie -a feat that experts still believed to be decades away until last year when the AI was the first to defeat a professional human player.

While mastering a board game might not seem to garner much attention at first glance, it demonstrates the sheer processing power, adaptability and speed with which machine learning is developing today. In fact, corporations investing in research and development are expected to triple their spend in 2017, and last year saw $5 billion in spending alone.

In order to keep you abreast of the most important trends and how they may impact your industries, we have put together this list of four AI and machine learning news trending today.

Predicting B2B Behavior              

“80 percent of all marketing executives predict Artificial intelligence will revolutionize marketing by 2020,” says a DemandBase study. As an agency that works with and operates primarily in the B2B space, understanding customer needs and trends is essential. The foundation of successful business partnerships and relationship hinges on communications. AI offers as intriguing advancement capability for marketing strategy as well—from targeting and advertising, tracking customer behaviors and experience, as well as process the data at a very small level. New advancements in AI may soon be affecting the way in with we strategies communications and communicate in general, and accurate forecasts detailing explicit market behavior may be the new norm.

Smoother Supply Chains

Supply chains can be extremely large and complex, requiring great investments of capital and time to maintain and manage. With AI and machine learning, possibilities to increase efficiency and lower management costs can be widespread. A key component is benchmarking and influencing supply chain efficiency has to do with data.

Since AI and machine learning technology can collect and process large amounts of data, it is a fantastic match. A recent Medium article notes, “Predictive analytics are one of the most effective tools for evaluating and managing supply chain risks, and that’s what makes the capabilities of machine learning so exciting.”

Cybersecurity & Fraud Protection

The 2016 Pricewaterhouse coopers study on economic crime suggest that 36% of all organization deal with some form of economic crime. In the Financial Tech sector combatting fraud and cybersecurity risk is a constant struggle.

Within data management and cybersecurity, “there is just too much data for any enterprise IT team to manage,” says Forbes. In addition, processing that data in real time is unrealistic, and machine learning fits into the equation nicely.

Financial institutions are seeking out AI and machine learning because it presents a “smart” resistance to the ever present problem of fraud. In fact, the IBM platform Watson is powered by 30 cognitive technologies and in collaborating with Visa is developing technology to embed payments into any device, “from a watch or a ring to an appliance or a car.”

AI is rapidly changing the world around us. It even is making travel easier. With this exponential growth, the way in which we interact with the technology will be changing faster and faster. If you are looking for ways to leverage AI and machine learning in your marketing campaigns, or want the insider tips on the newest technology development, please reach out. We are here to help.