Content marketing is one of the most successful tools a marketer can have in their back pocket.

The term ‘content’ covers a multitude of elements such as blogs, emails, website copy, social media posts and more. In today’s customer service oriented market it is imperative to have high quality content that engages your customer and connects them to your brand.  Content marketing is one of the more economical ways to reach out to your target audience. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about 3 times more leads. With the right tools, and a strong team backing you, your content can generate and maintain a strong client base. Today we are going to share our top three tools that are guaranteed to help you find success.

1. Creating engaging content can be challenging, especially if you are not a professional.

Canva simplifies the content creation process. They have preloaded templates and layouts for every type of content you could need. The platform also comes fully equipped with icons, fonts and more, all in an easy to use, user friendly package. Canva has both a website and a downloadable app, which make it easy to create your content anywhere. Canva is a great beginners tool for content creation. Paired with the right marketing team, Canva can help lead your company to success.

2. Email marketing has shown to have a high ROI. In fact, Campaign Monitor found that for every $1 spent on an email campaign, $44 is made in return.

As a result, there is a high importance put on email and in order to stand out it is crucial that you are sending out eye catching emails. Mailchimp is one of our favorite tools for email campaigns. Not only can you schedule and send emails to large or small lists, but Mailchimp is also equipped with many templates and tools that make the creation of your emails painless. At ARTEMIA we combine Mailchimp with our industry experience, to optimize email campaigns for high click through and open rates, ensuring the prosperity of your company.

3. Adobe Photoshop is something we are all aware of.

It is known for making models look flawless and campaigns look polished! The uses for Photoshop are endless. At ARTEMIA we love to use Photoshop to refine images, create beautiful marketing materials and more. Photoshop is definitely not a beginners’ tool, and it does require intensive training to fully understand all the possible applications, but it is very necessary for any successful company. For help with Photoshop, it is best to contact a professional who knows all the features of the platform.

Content is key.

According to eMarketer, 60% of marketers create at least one piece of content every day.  This content gets pushed out to their customer base and hopefully helps engage the target audience in a new way. Developing at least one piece of content each day may sound daunting at first, but with these tools, content creation has never been simpler. For more information and content creation and for help developing your marketing strategy, please contact us here or call us at 415-351-2227.