You may have heard or come across an article or two about the evolution of marketing. They’re right, it is happening. With the rise of social media, streaming content services and the usage of numerous online platforms to receive news and entertainment, ensuring your message is heard poses many challenges.

As proof of this point, integrated marketing campaigns have taken on a much different look – even from just a few years ago. While the marketing channels used may be changing, the goal is still the same: potential clients need to learn about your products and services in a memorable and easy-to-understand way. Your target audience might be just finding out about your company and your offerings, so if the messages put out there are confusing or conflicting, you could miss out on opportunities. That’s why the creation of a compelling and high-impact message strategy is crucial to improving sales. Here are three tips to do just that:

• • Know your audience – While it may sound repetitive, it’s still necessary to mention. Knowing what your audience values and how they search for new information helps set the tone for all of your messaging.

• • Differentiate – Standing out from the competition has always been an objective in branding and messaging, but it can be even more difficult as companies use keyword analysis and search rankings to increase visibility. Creating a cohesive plan to differentiate your product or service for both conversational and online search purposes will maximize the reach of your message.

• • Keep it simple – This is more difficult than it sounds. It can be very challenging to select the two or three strongest benefits of your offering. Input and buy in from all key stakeholders will ensure a successful implementation and consistent reinforcement of the message throughout all communications.

   

Following these tips will help you create precise, powerful messaging sure to inform your audience on the benefits of your product in no time, keeping people talking, engaged and ultimately leading to additional sales!

• Should you have any questions about how our team can help you create impactful messaging, please contact us! We are happy to assist you in any way we can.