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On the Wire Episode 5 – Successful Crowdfunding Strategies w/ Kate Drane of Indiegogo

Today’s episode is dedicated to our start-up clients, many of whom are looking into crowdfunding as a potential option to launch their products or services. Our guest speaker is Kate Drane, the Senior Director of Outreach for Tech and Hardware at Indiegogo.

Kate highlights the key elements of successful campaigns in an easy to understand manner, offering hands-on advice to those looking to crowdfund their business, regardless of product category.

About our Guest: Kate Drane

Kate Darne
Senior Director of Outreach for Tech and Hardware

Kate Drane is Indiegogo’s Senior Director of Outreach for Tech and Hardware. She loves democratizing access to resources, and considers herself as a VC of the people. Since starting at Indiegogo in July 2012, she’s empowered more than 650 entrepreneurs to collectively raise over $90M on the Indiegogo platform, including Canary, Misfit, and XPRIZE.

In addition to working at Indiegogo, Kate is the co-founder and CMO of The Can Van, the world’s first mobile beer canning service made to bring reasonably priced and environmentally friendly packaging options to California breweries. She met her co-founders while attending Presidio Graduate School, where she received her MBA in Sustainable Management.

Kate frequently speaks at events around the world including Amazon Launchpad, CES and TEDx.

ABOUT BARBARA WICHMANN

Artemia CEO Barbara Wichmann - communications expert on sustainability and diversity

Barbara Wichmann, CEO ARTÉMIA Communications Inc

Barbara Wichmann, CEO and founder of ARTÉMIA Communications, Inc., an award-winning, global, full-service communications & digital marketing agency serving Fortune 100/500 companies in the utilities, technology, financial services and healthcare sectors as well as high-growth startups and international government agencies. As an industry-leading communications expert she oversees the company’s strategic development and is instrumental in representing the agency’s interests in the area of innovation, service delivery and partnership development.

 

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