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Social Media Essential for Business-to-Business Marketers

Facebook, the world’s most popular social networking platform, has finally reached 1 billion active monthly users. Though they have been through a lot recently with all the issues surrounding their IPO, more and more people and brands are joining the social media site, continually supplying it with new content, status updates, pictures, videos – and business opportunities.

Healthcare startups, insurance agencies, financial services providers and many other sectors – both B2B and B2C oriented – are embracing social media as an essential part of their marketing efforts. Most major social platforms now offer highly targeted advertising and promoted content to help companies build their image and drive brand awareness. By sharing relevant news and content, announcing new product and service launches, seeking customer feedback or simply providing their pool of fans and followers with customized offers, companies can initiate and maintain contact with their target audiences better than ever before.

While custom-branded content in precisely targeted advertisements and promoted tweets and posts are great options to reach an intended audience, simply buying impressions will only get a company so far. To see a solid ROI, brands must do more than just have a presence in social media. Content needs to be generated on a regular basis, must be short and to the points, encourage customer interaction and most importantly be interesting and relevant to fans and followers. As part of a larger integrated approach to a company’s global marketing strategy, social media should generate measurable results.

If you are just starting out and need a bit of direction, ARTEMIA Communications can help lead your social media excursion. With concrete experience in the digital world, we can help you define your objectives, locate your targets and implement a state-of-the-art online strategy to generate the best outcome possible.

 

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