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The rise of the internet has been so swift and all encompassing, and continues to evolve at break-neck speed, that sometimes it pays to pause for a moment and re-examine the jargon and acronyms that have become part of our everyday parlance – whether we truly understand them or not.
With that in mind, we start here by taking a back-to-basics look at SEO.
SEO, of course, stands for Search Engine Optimization. It is the process of maximizing the presence of relevant, searchable words and terms in your website (and other online content) to help get the best positioning when a corresponding search is made through Google, Yahoo, Bing and all the others. SEO falls under the category of inbound or “earned” media (as in not paid for) whereas SEM (Search Engine Marketing) is categorized as paid media or more generally “paid search.” Getting SEO right essentially means that you will be higher ranked in the list of results than competitors as your website will be considered more relevant based on the algorithms used by the search engines.
So what are the key elements of a successful SEO strategy? The key is to understand what the algorithm uses to determine which website is most relevant to the search term entered. Although each search engine has their own unique and evolving algorithm, the four key elements are as follows:
These four factors are the basic building blocks to any sound SEO practice. Although only one piece of an overall web marketing strategy, SEO represents so much more than the keywords as it can often be shorthand for. Investing time in building compelling and timely content as well as forging partnerships with other sites will play an important role in improving your search engine ranking and inbound marketing efforts.
Interested in further online and inbound marketing insight? Download our free ebook guide to internet marketing and take your web presence to a higher level.
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