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Technology has transformed the marketing and communications industry over the last several years, bringing with it some excellent tools to help improve customer engagement. Here at ARTÉMIA, we encourage our clients to embrace the new opportunities that technology brings. If you are looking for inspiration to give your marketing efforts a boost, consider implementing these suggestions into your marketing plans:
Short video content embedded into your website or emails can be a highly effective way of powerfully communicating your message. In fact, 51.9% of marketing professionals worldwide named video as the type of content with the best ROI. Video is also very shareable content, great for reposting across multiple channels.
Custom mobile apps
If content is king, then mobile is the ruling emperor. Creating a custom mobile app can help you zero in on specific target audiences by providing them with exactly what they need, when they need it. And with the growing shift to mobile, customers increasingly expect a mobile app solution.
Live web chats
Hosting a live web chat when a new product or feature launches helps give a more meaningful connection between company and consumer, and also helps flag any potential concerns or issues that may have previously been missed. If you haven’t yet tried, use Facebook Live or one of the many popular web chat platforms to connect with your end users. Hosting a live chat will not only help you better understand your customers, but it will also humanize your business interactions and create a sense of connectedness between your and your users.
If you are in need of comprehensive, integrated marketing strategies, please feel free to reach out. We’d love to hear from you.
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