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Episode 12 – Localization, Internationalization, and Cross-Cultural Business

In this episode we speak with Vivian Isaak, the President and Founder of Magnum Group and an expert on cross-cultural business practices. Vivian not only discusses the challenges of international business, such as language barriers, cross-cultural communication, and branding consistency, but also how localization, internationalization, and team dynamics can determine the success of an international business.

 

About our Guest: Vivian Isaak

Vivian Isaak

VIVIAN ISAAK – President and Founder of Magnum Group, a full service, multilingual communications company that maximizes cross-cultural business results for its Fortune 100 and 500 clients. For 26 years, Isaak has led Magnum with the mission to help its clients expand internationally by dissolving language barriers in print, video and on the web. Magnum provides foreign language services to a wide range of clients in the commercial and public sectors. These range from healthcare providers requiring sensitive multilingual communications for patients, to life science companies needing legally compliant documentation, to manufacturers requiring safety programs, and instructional designers creating online training programs for global deployment. Magnum became WBENC-certified in 2010.

Vivian is Co-Chair of the Envoy Program. She received the “2015 Shining Star” Award, the “2015 Women’s Business Enterprise Star” Award and the “2016 Leadership Award” by Women’s Business Enterprise National Council (WBENC), and is the recipient of the “2016 SBA Small Woman-Owned Business of the Year” award for Eastern Pennsylvania.

ABOUT BARBARA WICHMANN

Artemia CEO Barbara Wichmann - communications expert on sustainability and diversity

Barbara Wichmann, CEO ARTÉMIA Communications Inc

Barbara Wichmann, CEO and founder of ARTÉMIA Communications, Inc., an award-winning, global, full-service communications & digital marketing agency serving Fortune 100/500 companies in the utilities, technology, financial services and healthcare sectors as well as high-growth startups and international government agencies.

As an industry-leading communications expert she oversees the company’s strategic development and is instrumental in representing the agency’s interests in the area of innovation, service delivery and partnership development.

 

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