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Better News Media Through Technology: What Gets Measured, Gets Done

Print media is struggling. The news media business model has been slow to make the transition from print to online publishing, in spite of the fact that both depend on similar things: quality content and an awareness of the audience.

Even so, magazine revenues are beginning to stabilize. Jonathan Harris of The Media Magazine has written an interesting rundown of how print media is evolving and how the role of curator is increasingly important as readers confront overwhelming amounts of information.

Paradoxically, the once-threatening Internet provides tools that may help print media to survive. GigaOm’s Mathew Ingram has written a compelling profile of Newsbeat, which allows new media to track data, thereby answering such questions as: “Where are visitors coming from?”, “How much is each story being shared on Facebook, Twitter, etc.?”, “Was that front-page story as much of an attention grabber as it seemed?” Newsbeat can even make predictions about future readership patterns based on a detailed backlog of tracking information.

The ability to track which stories work and which do not, in detail, will help the news media arrive at a more profitable (and informative) future.

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