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Mobile Mavens: Smart Phone Use Exploding

Internet connected mobile devices are popping up everywhere these days with smart phones being the most widely used. In fact, according to a recent Nielsen report, more than half of all American mobile subscribers now own one (50.4%).

With so many smart phones out there connecting to the Web, it’s of little surprise that people are using them for everything under the sun. Measuring what it calls “just-in-time information,” a recent Pew Internet poll showed that that 70% of cell phone owners and 86% of smart phone owners – amounting to 62% of the U.S. adult population – have used their devices to perform a variety of information retrieval activities. Usage during the 30 days prior to the survey was as follows:

  • 41% of cell phone owners used their phones to coordinate a meeting or get-together
  • 35% used their phone to solve an unexpected problem they or a friend encountered
  • 30% used it to determine whether or not to visit a business, like a restaurant
  • 27% used their device to settle an argument
  • 23% of owners checked the score of a sports event
  • 20% found up-to-the-minute traffic or public transit information

People are using their phones to discover all sorts of information. A strong, well-defined mobile strategy is essential for every business that has even a small presence online or in technology. As mobile connectivity continues its inescapable expansion, the sooner an enterprise establishes itself in the space, the better off they will be. Companies who have yet to embrace a mobile presence however, take heart. Even one of the savviest companies out there with a massively anticipated IPO coming up, Facebook, doesn’t know what to make of mobile.

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