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It is now easier than ever for marketers to reach their target audiences, just not through traditional media. The way to consumer mindshare is now through the device residing in their pocket that they’re spending more and more time on: their mobile phone. With skyrocketing smartphone adoption and the strong influence of social media, consumers are now interconnected practically 24/7, not only sharing stories and experiences, but also reinforcing the relationships they have with their favorite brands. These customers are very receptive to targeted online advertising and content, even almost expect companies to create and share interesting and entertaining content with them.
eMarketer projects that mobile ad spending by large companies will increase an astounding 80% in 2012. A study from Responsys shows that 35% of companies use the mobile web and 31% use mobile apps as part of their marketing efforts. Everyone should get in on the game, even doctors and hospitals. According to another recent study, patients want more interaction with their physicians than ever before. They expect them to not only cure them when they are sick, but to also take a more proactive stance to keep them healthy in the first place – which is where mobile content and advertising make a lot of sense. Thanks to mobile technology, doctors can now stay in contact with their patients, keep track of their ongoing conditions and even propose them customized offers and appointments before anything negative happens.
Whether you are in the medical field or not, ARTEMIA Communications can help you stay on top of the trends and get you positioned exactly where you need to be. Mobile marketing is not only here to stay, it is one of the most important tools in your marketing activities. With strong knowledge of the ins and outs of digital marketing and advertising, we can help you make the most of your online marketing and communication efforts. If you are thinking about optimizing your content for mobile, developing email specifically for mobile devices, creating personalized apps and QR codes, developing a mobile commerce platform, creating text message advertising and outreach campaign or developing location-based marketing, you can team up with ARTEMIA to drive outstanding ROI and become a leader in mobile communication.
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