OUR
CLIENTS

  • VISA
  • AT&T
  • BREEM USA
  • CHEVRON

BLOG CATEGORIES

SUBSCRIBE

FOR LATEST UPDATES

Sign up for our monthly newsletter with our latest offers,hot blogs and much more !

JOIN US

FOR CALL

Lets chat via skype to discuss your questions concerns, and project needs

TRENDING NOW

Mobile Influence Spreading Rapidly

Among all the communication tools available to companies right now, mobile devices are widely considered the biggest game changers and will fundamentally shape marketing efforts in the coming years. As of May 2012, there were 90.1 million of smartphone users (29% of the population) among 237.2 million mobile phone users in the United States. During just the third quarter of 2012, Apple and Samsung respectively sold 16.2 million and 18 million of their newest world-famous devices and the number is still increasing. Should your company be active in the B2C arena, it is clear that mobile can no longer be considered a nice add-on to any advertising campaign, but must be included as a pillar of the marketing communications strategy.

So how might the mobile trend impact your business in the coming years?

The first thing to understand is that while the way people get their information has changed, they themselves have not. The focus must not be on the technology, but on the people using the technology who are, at the end of the day, your prospects and customers. Determining how people behave and use mobile technology to learn about your products and services is essential to the development of successful and pertinent marketing actions. Information on your target audience such as average time spent on mobile devices, doing what, when and how many times per day along with wider trends such as usage of geo-location and mapping services (GPS), online purchasing and application usage must all be considered.

Next, it is important to develop specific actions items that appeal to your intended targets. It can be a waste of time and money to duplicate what might be working for bigger brands. You can’t just jump on the latest technology and expect it to fulfill all your marketing objectives if it is not relevant to your business. Eschewing traditional marketing tools is never advised.

If you are thinking about reworking your marketing strategy for next year and want to find new ways to reach prospects and existing customers, ARTÉMIA Communications can help. We’ll work with you to map the path to successful and effective mobile marketing.

 

see more...

The Importance of Website O...

It’s no secret that the internet plays a central role in defining our purcha...

LEARN MORE

3 Big Reasons to Secure Tra...

Speaking engagements at conferences and trade shows provide attendees with val...

LEARN MORE

Sustainability Fraud and Fa...

Over the past few years, “sustainability” has been the buzzword for busine...

LEARN MORE

CERTIFICATIONS & MEMBERSHIPS

We hold the following certifications: WBE, WOSB Women-Owned Business, WBENC, CPUC Supplier Clearing
House, DGS, San Francisco Green Business.

DGS
GENERAL SERVICES
CPUC
SUPPLIER CLEARING HOUSE FOR CPUC
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
CMAS
CMAS APPROVED CONTRACTOR
Previous Next

SAN FRANCISCO

HEADQUARTERS 2001 UNION STREET,
SUITE 495 SAN FRANCISCO, CA 94123
PHONE +1.415.351.2227,
EMAIL : SERVICE@ARTEMIA.COM

MICHIGAN

2899 E BIG BEAVER RD,
TROY, MI 48083
EMAIL : SERVICE-MI@ARTEMIA.COM

CANADA

60 ATLANTIC AVENUE,
SUITE 200
TORONTO ONTARIO M6K 1X9
EMAIL : SERVICE-CANADA@ARTEMIA.COM