OUR
CLIENTS

  • VISA
  • AT&T
  • BREEM USA
  • CHEVRON

BLOG CATEGORIES

SUBSCRIBE

FOR LATEST UPDATES

Sign up for our monthly newsletter with our latest offers,hot blogs and much more !

JOIN US

FOR CALL

Lets chat via skype to discuss your questions concerns, and project needs

TRENDING NOW

Looking Forward: Mobile Marketing Trends in 2013

Last year was undoubtedly a year of growth and power for mobile marketing. No longer just a prediction, mobile devices have wormed their way into our everyday lives for good.

Brands are well aware of these changes and are working on ways to benefit from this shift to smaller, portable screens through the development of new technologies and methods to interact with these nomadic customers.

So what’s working its way down the pipeline for the coming year? Here are a few mobile marketing trends that you need to know about.

Development of the second screen

Consumers are turning to their mobile devices now more than ever when making buying decisions. Marketers must guide them through the process with seamless cross-channel experiences and mobile-optimized content that is personalized and engaging.

Many brands are using TV and print ads to drive customers to their “second screen” to increase engagement and eventually trigger a purchase. Mobile advertising, QR codes with customized landing pages and even hashtags are excellent tools to increase a buyer’s awareness of a product and are ultimately a path to their wallet.

Location-based marketing

By utilizing the GPS chip present in almost every smartphone on the market today, businesses can pinpoint a potential buyer’s location to target them with specific offers that they would find most helpful.

Thanks to the variety of mobile platforms, brands now have access to a goldmine of information about the time, location and interactivity of their customers. Marketers can then leverage this information to develop accurate, personalized offers sure to resonate with consumers.

Mobile payment moving forward

Mobile payments and near-field communication (NFC) technology will continue to garner more attention.  Projects such as Google Wallet, Apple Passbook and smaller offerings like Square have been doing a great job of bringing mobile payments to the mainstream, allowing smart new ways for you to pay for goods, and removing the traditional credit and debit cards from transactions.

While major mobile technology companies have the jump right now, we may see a change of players as large financial companies with better market penetration and the advantage of existing networks are now beginning serious development of their own mobile payment systems.

 

see more...

4 Tips for Affordable DIY S...

Initial funding for your startup can be minimal at best, so hiring a PR team m...

LEARN MORE

3 Examples of Great Social ...

Social media is now a key component in the marketing plans of the majority of ...

LEARN MORE

A Brief Guide to Branding a...

Customers are necessary to any business’ success, and whether you are a smal...

LEARN MORE

CERTIFICATIONS & MEMBERSHIPS

We hold the following certifications: WBE, WOSB Women-Owned Business, WBENC, CPUC Supplier Clearing
House, DGS, San Francisco Green Business.

DGS
GENERAL SERVICES
CPUC
SUPPLIER CLEARING HOUSE FOR CPUC
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
CMAS
CMAS APPROVED CONTRACTOR
Previous Next

SAN FRANCISCO

HEADQUARTERS 2001 UNION STREET,
SUITE 495 SAN FRANCISCO, CA 94123
PHONE +1.415.351.2227,
EMAIL : SERVICE@ARTEMIA.COM

MICHIGAN

2899 E BIG BEAVER RD,
TROY, MI 48083
EMAIL : SERVICE-MI@ARTEMIA.COM

CANADA

60 ATLANTIC AVENUE,
SUITE 200
TORONTO ONTARIO M6K 1X9
EMAIL : SERVICE-CANADA@ARTEMIA.COM