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At ARTEMIA we saw the need for expert financial writers who are available to help our clients with not only their content marketing needs but all their finance writing and, in response, created the Financial Writers Bureau. This service will assist financial institutions, brokers and deals, fintech companies, insurances companies and really any company who needs to communicate financial information.
This means that many of the content marketing opportunities go largely untapped in the financial services industry. A couple major companies have begun incorporating content, such as blogs, digital media, case studies and customer testimonials.
Morgan Stanley is a great example of content marketing in the financial services industry. They have introduced an “Ideas” section on their website where consumers can easily find the latest news, trends, and releases in the financial world. This section is home to articles, podcasts, research and more. One of the great reasons this works is because it introduces advanced information and topics in an easy to understand and relatable way.
Companies like NerdWallet have also introduced content into their marketing plan with the installation of their blog. Similar to Morgan Stanley, this blog covers various topics all related to the finance industry, unlike Morgan Stanley this blog is geared towards a novice and millennial audience. This results in NerdWallet breaking down many advanced topics in an easy to digest and understandable way. This blog has helped NerdWallet to become the go-to expert for financial inquiries and a household name.
We will help to deliver engaging copy for complex topics, in accordance with our clients’ brand guidelines, that connect them with their audience. We want to make sure all our clients sound like the industry experts that they are, so whether it be social media posts or white papers, product sheets or website copy, we will make sure the copy is perfect!
For more information on our Financial Writers Bureau contact us here or call us at 415-351-2227.
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