Healthcare IT companies are faced with many ongoing challenges to maintain current efficiencies, ensure interoperability, implement meaningful use requirements, and address the critical demand for security. These are just a few of the topics covered at the recent Healthcare Information and Management Systems Society HIMSS conference held this February in Las Vegas.

Interoperability – the integration of multiple software systems across many levels and locations – remains crucial to the seamless operation of health information exchanges (HIEs).As electronic health records (EHRs) are accessed by various physicians and care facilities, often across state lines, security applications must remain interoperable to effectively protect a patient’s privacy and confidentiality. Additionally, many patients would like access to their medical records on a variety of mobile devices, further increasing the importance of seamless connections.

There are a multitude of software options available, creating abundant opportunities for companies to showcase their solutions. Those that cover the interoperability and security needs of EHR and HIE systems are sure to find success.

Healthcare IT companies looking to differentiate themselves must ensure they have the right business development and launch strategies in place to properly promote EHR and HIE solutions to healthcare entities on the local, state and national level.