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To develop a strong, positive presence in your industry, people have to know who you are. One of the best ways to become known is to speak up – preferably at a big trade show, conference or summit important to your industry. Participating in expert panels, roundtable discussions and presenting at collaborative consortiums are all great ways to make a name for yourself and raise your company’s profile.
Speaking topics often cover emerging trends in the industry such as market direction, technology advances, the impact of new government regulations and even the effects of converging industries.
While this isn’t a time to promote your product or service, maintaining a presence at these events can help make you a familiar face and establish you and your company as subject matter experts. The spotlight will be on you and your company!
There are many other benefits to be gained from speaking opportunities as well. For more information, give us a call. We’ll be more than happy to help develop a plan to position you for a successful, and brand-building, speaking engagement.
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