The last couple years proved to be a tough time economically for Americans and the reality is that as the year comes to a close, we are still recovering from the recession. The recent government shutdown only added to the financial uncertainty of the upcoming year.

In a poll by GoBankingRates.com, more than 63% of respondents said they have put no money into savings for the holidays this year. These statistics can be gloomy for major retailers, and can be more stressful to small businesses owners who depend on the holidays to make up for any sales slumps earlier in the year. There are however opportunities to be made in these seemingly dire situations. Like Isaac Newton’s famous quote “What goes up must come down,” the opposite is always true in a financial market’s cycle.

Hosting a holiday party for your staff and customers sets your business apart from other companies who are too busy mailing out coupons and savings opportunities. Having live interaction with your customers and team members reminds everyone about the core importance of your business: people.

The key is to make it genuinely fun and engaging for all the guests involved. Consider renting a photo booth or a cotton candy machine at your party. If it is within budget, also consider hiring a performer at your party. You can be sure that guests will be more inclined to post photos on their social media accounts if there is someone breathing fire. Last but not least is having the right catering. A continuous flow of hors d’oeuvres and beverages ensures a happy and upbeat tempo at your party.

Throwing a holiday party that your customers and staff will actually look forward to is a great marketing tool. The more engaged your guests are, the more likely they will share photos with their friends in person and via social media. This is grassroots marketing that can provide results tenfold as the next year comes around. Make sure to take your own photos and videos of the event that can serve as original content for your holiday newsletter, social media posts and blogs. It is also an easy way to get new email contacts to add to your mailing list.

Consider your holiday party as an investment to attract more customers for the next year.

Have you begun planning for your company’s holiday party yet? Let us help you organize and plan this year’s holiday celebration. Send us an email at service@ARTEMIA.com so we can take care of the planning and logistics while you enjoy the party.