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HealthTech Takes the Stage at CES (and ARTÉMIA Turns 21!)

Happy New Year from the team at ARTÉMIA!

This new year we have an extra spring in our step as 2016 is the year our agency reaches a landmark 21 years in business. Over the coming months we’ll be sharing the ways in which we are marking the occasion, all of which speak to the guiding principles on which this agency was founded: a commitment to diversity and sustainability, fostering a culture of continued learning both within the agency and our wider professional community, and above all, providing marketing and communications innovation and excellence for all our clients. Stay tuned.

And in the spirit of innovation, it’s that time of the year again: the annual Consumer Electronics Show is in full-swing in Las Vegas. Here’s a round-up of some of the interesting healthtech products that have caught our eye so far.

  • Philips HealthSuite / Amazon Web Services (AWS) Digital Health Collaboration

mHealth continues to be at the forefront of some of the most interesting tech advances. The Philips HealthSuite platform, run on AWS, taps into the trend of providing more personalized health solutions which allow individuals to take more informed control of their own health. With particular focus on how this solution can help offer care support solutions for the growing aging population, we expect to see more and more of these collaborations with cloud companies in the future.

  • Polar Balance Wireless Weight Scale

Tis the season for many of us to make a resolution to drop a few pounds. If a constant reminder of your progress – or lack thereof – is an important motivation, the Polar Balance wireless scale is here to help. Step on the scale and your weight and body mass index (BMI) is sent to a Polar app or wearable device.

  • SmartyPans Skillet

As CNet reported here, CES 2016 sees the official launch of the $299 SmartyPans skillet. Another product with a health focus, the “smart skillet” calculates caloric value and other nutritional information based on voice command information as ingredients are added to it. Positioned by the company as a “Fitbit for food,” only time will tell if SmartyPans finds a valuable place on the stove-top or is consigned to the metaphorical back of the tech cupboard.

 

As the convention unfolds, we’d love to hear your product highlights. As ever, please get in touch.




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