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Email Marketing is More Than Just Timing and Targeting

While email is as popular and productive as ever, standing out in a crowded inbox remains a difficult yet critical task when attempting to reach your audience. When launching an email marketing campaign, many key factors must be considered to maximize the opening rate, avoid the quick hook of the trash folder and achieve a healthy ROI. Targeting, timing and relevancy have always been essential to achieve the desired results for your next marketing campaign, but there are some other, less obvious factors that could come into play with your next email outreach.

A recent analysis of over 1000 emails revealed that those sent from women achieved an 18 percent click-through rate (CTR)  compared to only 10 percent for those sent from men. The gender of a sender seems to have a significant impact on the way people react upon receiving marketing email messages. Additionally, the enormous popularity of smartphones worldwide is changing when and how people view and interact with email every day. This presents new challenges and technological constraints that can significantly impact the effectiveness of your email marketing campaigns. It is crucial to use a mobile-friendly message format that’s been tested to ensure your email will be properly displayed on any given device, whether mobile or not.

If you are thinking about reaching out to new customers, advertising your products and services, sending customized promotional offers or just maintaining your customer relationship through email marketing, ARTEMIA Communications can help make it simple. We will help you develop a strategy, define and locate your target audience and handle all the other elements that play a role in making your email outreach campaign a success. Contact us today to learn how we help you get started.

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