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Email newsletters are still an effective way for companies of all sizes and offerings to stay in touch with both prospects and customers. A statistics report by The Radicati Group confirms that “Email is remains the go-to form of communication in the Business world. In 2013, Business email accounts total 929 million mailboxes. This figure is expected grow at an average annual growth rate of about 5% over the next four years, and reach over 1.1 billion by the end of 2017.”
Email marketing is practiced by small and large enterprises regardless of their product or service offerings. The challenge marketers continually face is keeping their customers’ attention and converting those leads into buyers. With the majority of readers being bombarded by digital ads and email campaigns, here are some dos and don’ts to keep in mind when writing your next newsletter.
The effectiveness of email newsletters always changes along with technology and the attention spans of readers. That dynamic will make it interesting to see how these do’s and don’ts hold up 5 or 10 years from now. But for now, these are the tips that can help you with your campaign.
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