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People who have organized events know that though it is exciting and rewarding, it is by no means a piece of cake. Aspects such as selecting the venue, booking the right speakers, and choosing the food and entertainment seem pretty straightforward but in reality require a significant amount of time, exceptional logistics management and top-notch organizational skills. When it comes to marketing and promoting an event, you must have a solid strategy in place to reach your target audience and meet attendance objectives.
While traditional marketing channels such as email, phone calls, websites and direct mail are certainly effective when paired with mass media advertising campaigns (in newspapers, TV & radio spots, posters and billboards), there is another resource that can no longer be overlooked to increase awareness and promote an event: social media. According to a survey from Constant Contact, 77% of event marketers who were asked use social media to promote their events, with another 14% planning to do so in the next year. Additionally, among these 77% of event marketers who advertise or otherwise engage with social platforms to promote their events, 73.8% find it to be time well spent, claiming use of the channel is extremely effective (23.3%) or somewhat effective (50.5%).
As it has become in many other areas of marketing, social media is claiming an increasingly important place within event marketers’ communication strategies. Creating Facebook event pages with unique content, coining dedicated Twitter hashtags, establishing groups on LinkedIn associated with industry influencers or simply blogging about an event can attract people, keep them interested and secure their attendance at the event.
Have a great idea for your next event but unsure about how to bring it to life? ARTÉMIA and our team of marketing and event planning professionals can help you define your goals, develop a plan and handle every detail to make your next gathering a memorable moment people will talk about for a long time to come.
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