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I’ve written before about the fantastic – and free – online resources available to help keep up to date with digital media trends. eMarketer, the New York-based digital marketing research company has long been one of my top go-to sources for succinct, accurate and useful data from both their Twitter feed (@eMarketer) and their free webinars and articles, such as this one on the role of mobile in the financial services industry. They recently held a webinar on online ad trends.
Here are the highlights I gleaned, and my insights into what they mean for small businesses.
Another great resource for longer-form reads is the Harvard Business Review (hbr.org) where it’s possible to gain access to up to 5 articles a month for free. A recent favorite read of mine was this article by Michael E. Porter, which asks “What Is Strategy?” and using real-world examples, looks at the key elements needed for strategic success. It often seems hard (read: almost impossible) as business leaders to find time in our daily working lives to research and properly digest but it’s well worth investing the time for both learning and reflection. For me, I find using travel time can work really well without the distractions of the office – a useful opportunity to reset and refresh with a renewed business focus.
If you use any business resources that you’d like to share, or if you’d like to discuss what the eMarketer insights mean for your business as ever, please get in touch.
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