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With so many online marketing services available, one can easily become overwhelmed by all the different options. Some may not even know where to start. No matter what tactic(s) you choose, an important key to any communications strategy is the development of a fundamental core message to represent your company. The majority of your communications – including content – will be generated from this “messaging blueprint,” setting up a framework for what you might post on social media sites like Twitter, Facebook, Google+, LinkedIn and all the others.
This core message will also feed into other divisions of your company so that you may create consistent messaging for internal communications, product lines and to specific target markets.
Make sure to follow these rules to ensure an effective messaging blueprint:
Creating a consistent message with buy-in from key stakeholders in your company will enable you to support your company’s vision and mission. It can serve as a guide to writing sales and marketing copy. It can help build your brand. But best of all, creating a core message will help ensure all external communications have a consistent voice, further reinforcing your communications both inside and outside.
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