Beta Testing: As Much About Perception as Functionality
Beta testing isn’t just about fixing problems; it’s shaping user perception. A successful beta builds trust & primes you for success.
Early wins are not a growth strategy
To maximize your traction at CES 2026, you need to start preparing months in advance. Learn why early CES prep matters.
Shift Happens: A Guide to Pivoting for Startups
When growth stalls, users disengage, or the market shifts, changing direction can move your startup forward. This guide outlines when to pivot, how to prepare, and what a successful realignment looks like.
Are you making these three common stakeholder engagement mistakes?
There are a number of mistakes companies make when it comes to stakeholder engagement, including overlooking key stakeholder groups or failing to communicate with them effectively, leading to confusion, misalignment, and missed opportunities.
Less Pitch, More Proof: The Key to Securing Enterprise Sales
This article breaks down how to communicate value, manage expectations and build trust across complex enterprise sales cycles.
Launch with Intention: Building Trust and Traction in Fintech
Launching in fintech isn’t just about product — there has to be trust. Whether you’re rolling out a new payments platform, credit tool or regtech system, getting attention is only half the battle. Ultimately, you are asking financial decision-makers to trust a new solution in a space where stakes are high and tolerance for risk […]
Your Go-To-Market Plan Can’t Wait for the Perfect Hire
You’re hiring because you need help. Maybe it’s a Head of Marketing, a VP of Comms or a go-to-market lead. The role is critical, the search is taking longer than expected and in the meantime, things are starting to drift. You — or someone on your leadership team — is juggling too many priorities, trying […]
From Funded to Focused: What MedTech Startups Need to Scale with Confidence
Securing funding is a milestone — but for MedTech startups, it’s also a line in the sand. You’re expected to move quickly, scale with discipline, and prove value in a space defined by regulation and risk. Early wins like a functional prototype or promising clinical data are valuable, but they are not enough. To earn […]
Beyond Compliance: How Strategic Communications Helps Regulated Startups Scale
This post explores why compliance is not a communications strategy, and what to do instead if you want to build credibility and momentum.
Quality vs Quantity: What You Might Be Getting Wrong About Media Relations
Determining the ROI of public relations is not as straightforward as it is with marketing or advertising. One of the most common misconceptions we encounter is “the more the better.” However, as media relations experts, we know a successful PR campaign isn’t measured solely by the number of times you make the headlines — the […]
Can local news boost your brand?
On the journey to create buzz and brand awareness, it may seem natural to head straight for the major media outlets. While we certainly value Forbes or USA Today pieces, it’s important not to underestimate smaller placements, such as local news coverage, and their potential for building name recognition. According to research, more than half […]
B’s Notions: The truth about “Guaranteed Coverage”
Note: This article is part of B’s Notions – a series written by our CEO Barbara Wichmann. Over the last year or so, a new trend has taken hold of the public relations industry. Teams are now offering the promise of “guaranteed coverage.” While it’s not necessarily a false promise, it is one that is widely misunderstood, particularly […]