Why Every Startup Needs a Crisis Communications Plan
Most startups lack a crisis communications plan — and that gap can turn manageable issues into major setbacks. Founders often assume they’ll figure it out in the moment, but without clear roles, processes and messaging, even small incidents can spiral.
You Got Funding. Now What? Why Post-Raise Startups Fail Without a Plan
Raising a round is a milestone, not a finish line. Startups that move too fast without a clear plan risk burning capital without building traction.
What Fintech Startups Can Learn from Revolut’s Long UK Licensing Journey
In March, fintech startup Revolut received UK banking licensing from the Prudential Banking Authority (PRA) after a five-year wait. Much of the reason for this lengthy mobilization phase was due to PRA’s concerns over the app’s rapid growth, believing Revolut would not be able to keep up with proper compliance needs simultaneously. With the sheer […]
Why are more companies investing in Public Relations?
Discover what is driving more companies to invest in public relations and how to determine whether your business should do the same.
Why Storytelling is Crucial to Modern Startup Communications Strategies
Learn why storytelling is essential for modern startup communications strategies. Learn how human-centric narratives drive investor confidence, stakeholder engagement, brand scalability, and long-term profitability.
The AI MarCom Paradox: Intelligence without Advantage
As AI floods marketing and communications with automated content, differentiation is no longer about speed or scale. Explore why human judgment, empathy, and lived experience remain the true advantage in MarCom strategy in 2026.
Surviving Market Expansion for Fintech and Building a Foundation for Product Growth
Explore how fintech startups can survive global market expansion by balancing regulatory compliance and product-market fit while building a scalable foundation for long-term product growth.
Marketing in the Age of AI: Turning the Code Red into Competitive Advantage
Discover how AI startups can stand out in a crowded market with marketing strategies that emphasize real consumer value, organic growth and sustainable innovation — lessons inspired by OpenAI’s recent “code red” moment.
Marketing Strategies for Startups and Emerging Tech in the Age of “Rage Bait”
In late October, Cluely founder Roy Lee made headlines at TechCrunch Disrupt 2025 after telling a crowd that startups and emerging tech “have to be extreme” in order to stand out. This statement came only months after Cluely claimed that the AI assistant app could help you “cheat on everything” — a claim that immediately […]
How Startups Can Become Contract-Ready Partners for Utilities
Utilities are actively seeking innovative solutions for energy storage, distribution, grid resilience, and sustainability. Technology startups that hope to partner with them need to ensure they are “contract-ready.” Understanding the Perspective of Utilities Utilities love technology, but they are risk-averse (as they should be). These organizations operate under intense scrutiny from regulators, customers, and stakeholders, […]
CES 2026: 10 Things First-Time Exhibitors Need to Know
Planning to exhibit at CES 2026? Discover the 10 essential things every first-time exhibitor needs to succeed, attract visitors and make a lasting impression.
Embedded Finance and the Future of Fintech Differentiation
Embedded finance is now baseline, not breakthrough. Fintechs must decide whether to own the customer or own the rails.