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With the World Cup 2014 closing with the final game last weekend, Germany was not the only winner from the international sports spectacle. Big brands such as Nike and Adidas scored big with their own campaigns such as the “Risk Everything” for Nike and #allin for Adidas. “Adidas claims it is the most-talked about brand related to the FIFA World Cup, with a total of 1.59 million mentions within online conversations related to the tournament. Its 38 million video views made Adidas the most-viewed sports brand in YouTube, based on videos published during the tournament period.”
Twitter and Facebook enabled companies to maximize their global exposure with every goal, player substitution and yellow card. Even though these big brands have large marketing budgets, they provide branding lessons that businesses of any size can benefit from.
Being a sports fan makes life more exciting and fun, and following the lessons from this year’s World Cup will make your job as a brand marketer more exciting and fun too.
Be sure to stay up to date with current branding dos and don’ts with our free 10 Step Guide to Boost Your Branding.
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