OUR
CLIENTS

  • VISA
  • AT&T
  • BREEM USA
  • CHEVRON

BLOG CATEGORIES

SUBSCRIBE

FOR LATEST UPDATES

Sign up for our monthly newsletter with our latest offers,hot blogs and much more !

JOIN US

FOR CALL

Lets chat via skype to discuss your questions concerns, and project needs

TRENDING NOW

Branding, Are You Doing It Right?

Whether you work for a young start-up or a well-established corporation, one of the most critical pieces of your marketing strategy is branding. In fact, building a strong brand is absolutely vital in industries where competition is intense and diversified.

A brand is much more than a name, sign, symbols or other design elements. It is about what your prospective customers recognize as the key features and benefits of your product and helps them to see that your product offerings are the best fit for their needs or the best solution to their problem. Just as important, your brand also differentiates you from your competition so your customers think only of you and your company when they see your logo or read your tagline.

Good branding conveys information about your positioning, company culture, values and objectives. Consumers should intuitively understand who you are, what you do and how you do it. Your brand must deliver a clear message using consistent terminology and symbols to create an emotional connection with your target customers. Through consistency, repetition and “walking the walk,” potential customers will begin to acknowledge the uniqueness of your brand and develop specific feelings for your products and services.

Even though a brand may be globally identifiable, refreshing your company brand can help mark a new company direction or denote the entrance to a new era. A brand is never fixed or permanent; it is as varied as its company’s long and winding path to success. For example, Microsoft recently changed their logo – and made headlines because of it. By keeping the same colors but adding a new spin on their basic four windowpane design, they remain recognizable (retaining their brand identity), but their a sharper, more modern logo and font shows the world that they are still here and ready to take on the future.

If you happen to be launching a new endeavor or are looking to revitalize your brand, our team at ARTÉMIA Communications is happy and eager to help develop a brand identity that conveys your values, benefits and attitudes to your target audience with style and confidence. Contact us today and get your branding efforts off to a great start.

 

see more...

3 Reasons Why You Still Nee...

What do you do when your marketing strategy isn’t working? It’s a question...

LEARN MORE

Branding Lessons from the W...

With the World Cup 2014 closing with the final game last weekend, Germany was ...

LEARN MORE

The What, When, and Where o...

Content marketing is a powerful tool that is necessary to any company’s succ...

LEARN MORE

CERTIFICATIONS & MEMBERSHIPS

We hold the following certifications: WBE, WOSB Women-Owned Business, WBENC, CPUC Supplier Clearing
House, DGS, San Francisco Green Business.

DGS
GENERAL SERVICES
CPUC
SUPPLIER CLEARING HOUSE FOR CPUC
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
CMAS
CMAS APPROVED CONTRACTOR
Previous Next

SAN FRANCISCO

HEADQUARTERS 2001 UNION STREET,
SUITE 495 SAN FRANCISCO, CA 94123
PHONE +1.415.351.2227,
EMAIL : SERVICE@ARTEMIA.COM

MICHIGAN

2899 E BIG BEAVER RD,
TROY, MI 48083
EMAIL : SERVICE-MI@ARTEMIA.COM

CANADA

60 ATLANTIC AVENUE,
SUITE 200
TORONTO ONTARIO M6K 1X9
EMAIL : SERVICE-CANADA@ARTEMIA.COM