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It’s almost impossible to overstate the importance of brand loyalty! If bringing in first time customers is a challenge, ensuring that they return is an even greater one. In a tough economic climate, it can be more difficult than ever.
Bargains bring customers in. Such websites as Groupon and LivingSocial, which offer discounted gift certificates, demonstrate this time and again. But while cut-rate prices may convince customers to try a product or service for the first time, they don’t necessarily keep them coming back. Nor do they encourage companies to improve the quality of the services or products they provide.
The challenge, for almost any company, is to find compelling reasons for one-time customers to stay with a brand. Building brand loyalty is key. The potential payoff from creative brand loyalty programs has never been higher.
There are specific stages to user brand loyalty. The first is when customers recognize a specific brand. The second, when they come to prefer it. The last phase is when they begin to insist on it, and even to defend it. Each stage is a potential hurdle, one that must be cleared if a company wants to grow and expand its user base.
With our extensive branding experience, Artemia designs and executes branding strategies that work for our clients — and keep their customers coming back.
There are certain elements that every brand strategy must include in order to successfully to build a loyal customer base:
ARTÉMIA will work with you to create and communicate the story behind your product, then follow through with an effective long-term strategy. When loyal users defend a brand, the experience can be intensely personal. They become ambassadors for it. Before too long, their friends, families, and communities, having formed positive associations with it, begin to pass the word along. Let us be the champion of your brand’s success!
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