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Augmented Reality and Virtual Reality technologies are increasingly popular among gamers, filmmakers, therapists, and marketers. In this week’s blogs, we will focus on the most recent and popular trends in High Tech consumer and marketing application technologies.
Most present awareness with Augmented Reality and Virtual Reality technology is synonymous with gaming, such as the Oculus Rift. However, many of us us AR technologies everyday and might not think twice about it. For example, Google Street View has evolved from its early days of sourcing images solely from branded cars equipped with large cameras. Now, in addition to branded Google camera cars, anyone with a smartphone can capture and create photospheres, which are posted based off of GPS coordinates and allow Google Street View users to virtually inhabit and engage with visual environment. The Photospheres are integrative 360 degree visual experiences that are utilized by moving a phone from left to right, up and down, and even diagonally.
With the increased saturation of technologies such as the Oculus Rift and Google Photospheres, new and innovate marketing solutions are being developed. Now through AV and VR, once theoretical applications are scalable.
The Retail Sector is experiencing some of the most successful and innovative marketing solutions. What internet shopping is to the brick and motor shop, VR and AR experiences are beginning to rival in-store shopping experiences.
Rather than going to IKEA to look at floor models and image how furniture might fit, match, and compliment your home, you can now use a VR device, such as the Oculus Rift, or even your smartphone, to see furniture superimposed into an environment such as your kitchen. Ikea recently brought this Augmented Reality innovation to the market. However, Ikea’s new program comes with a limited selection of 3 different kitchens at the moment. A user can also alter the perspective of the user by changing height from 3.3ft to 6.4ft—the idea being to figure out design flaws or poor space usage in the most realistic and practical way.
Similarly, Lowes, the American home improvement and appliance retailer, is also enabling VR for retail with a similar operation to Ikea. Lowes has partnered with Google’s 3-D smartphone platform Tango. The app will allow consumers to see what appliance, furniture, and more will look like in their home.
Honda has even joined the VR marketing campaigns by show casing VR experiences during the Indy 500. The content was uploaded as online videos to allow viewers to experience what is was like to drive the Honda-powered, Dallara Indy car.
Last week’s blog topic was content marketing, and we covered numerous types of storytelling content. This form of content is very similar to a video. Forbes included the Tom’s company in the article “6 Of the Best Marketing Uses of Virtual Reality”.
In Venice, CA, the Tom’s flagship store has a chair with a VR headset. The VR headset plays a video of a “giving trip” to a remote village in Peru. Watch this impactful piece here Even without a VR headset, it is powerful. Watch the video here.
In the same article, they also give the example of The New York Times, which gave away “1 million Google Cardboard viewers/glasses to Sunday home delivery subscribers, and produced a VR film, The Displaced, to be viewed with them.” Watch the video here.
With the current market saturation of VR and AR technology, it is no wonder marketers are putting the technology to use.
Should you have any questions, would like more information, or have AR and VR marketing savvy to share, Contact Us.
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