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Advantages in Leaving an Invisible Footprint

While advancements in technology have made it easier to communicate with each other, safety and privacy becomes an increasing concern for everyday users. Email and text messages can leave incriminating footprints as countless politicians and celebrities under the public have experienced. For example, a former editor at Buzzfeed, Benny Johnson, went on a tweet spree alleging that someone plagiarized his writing. This tipped off two anonymous Twitter users who started looking into his work, and eventually uncovered Johnson’s own plagiarism. Almost anyone with a smart phone or communicates online is susceptible to information leaks.

Businesses can lose significant amounts of money if a product photo or plan “leaks” into the wrong hands. This is especially true when the product is high stakes such as a smartphone release or new car model. Another example is the healthcare technology in which there are no HIPAA-compliant secure messaging services. According to a survey conducted by Imprivata, a company that focuses on developing healthcare IT & communications solutions, “Respondents overwhelmingly agree that significant time is wasted during each workflow—primarily because of the inefficiency of pagers and the lack of adoption of secure text messaging —which has an estimated annual economic impact of about $1.75 million per U.S. hospital and more than $11 billion industry-wide.” More importantly is the prevention of privacy leaks for patients affected by communication leaks and glitches.

Everyday smartphone users can leave an invisible footprint in communications as well. A reason SnapChat is valued at a hefty $10 billion is it allows users to send and receive photos without storing them. According to Snapchat in May 2014, the app’s users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day. Cyber Dust offers a similar service in text messages. The advantages in leaving an invisible footprint is beneficial in personal and business uses. Privacy is becoming an added value in technology these days. Switching to more secured apps can prevent miscommunications and avoid mistakes. For the latest advancements in technology and privacy, sign up for our newsletter!

 

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