For most startups, building a top marketing team can be really challenging due to the limited budget and size of the company. Fortunately, there are many free startup marketing tools designed for small businesses and startups that can really help to leverage content and achieve success. The key to keep in mind is that working with startup marketing experts saves time, energy and money through better knowledge of marketing techniques, increased customization and the ability to fully leverage the strengths of these tools. To achieve strong, lasting growth, additional expertise is a must.

Some of the most useful tools include:

Buffer

Buffer is a scheduling and analytics tool for social media posts. It allows you to schedule posts and insert them in a queue for specific dates and times (for example on the weekend when you aren’t at work), allowing automated posting across multiple social media channels and platforms. It can also help find curated content across the internet to share with your followers while providing engagement and popularity metrics to boot.

Sidekick

Sidekick displays useful information about the contacts in your inbox without any effort. With it you can see such data as professional (work) history, where they live, contacts in common, phone number and more. It is completely automated to help save a lot of research time. Sidekick also has email tracking which sends a notification when someone opens an email as well as email scheduling to reach those audiences in other time zones at optimal times.

Moz Open Site Explorer

As a search engine optimization (SEO) tool, Moz Open Site Explorer allows you to scan your website as well as your competitors’ sites for detailed information like inbound links, page and domain metrics, social media metrics by page, and more. It even helps you find the best keywords for any type of blog or social media post to help increase your search engine ranking on.

SumoMe

SumoMe is a suite of free tools from AppSumo. Their main focus is on email list generation, with apps designed to collect email addresses based on user activity (for example, like scrolling through websites). It is composed of three different apps: List Builder to increase your daily email signups, Heat Maps which shows you what are your visitors clicking on, and Share that will help increase sharing of your content on the web.

Google Analytics

Google Analytics does pretty much everything in terms of tracking the traffic into and out of your website. It provides a huge amount of info, generously given away for free. It helps paint a picture of your audience and their needs. How did they find the website? On what device? What do they want? Who is linking to the website? The answers to these and many other questions are available.

MailChimp

MailChimp is an email marketing platform that allows you to create many different types of original emails with your own great content. It has numerous email templates available that can be personalized as much as you’d like. The interface is intuitive and well-suited to anyone interested in email marketing. It is free up to a set amount of subscribers and monthly email sends.

Canva

Canva is perfect for people who are unfamiliar with design software. It is easy to use and has many templates and ideas for graphics, blog design, presentations, flyers, posters and even more. And of course, it is also completely free!