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It seemed like the whole world watched Apple’s successful iPhone 6 and iWatch launch yesterday. The long awaited news for the new phone and smart-watch had some Mac fanatics waiting in line since September 3rd (the iPhones will not be available in retail stores until September 19th). While it helps to have a technologically groundbreaking product for your next launch, there are numerous strategy and tactic takeaways you can learn from Apple’s launch. What seemed like a few hours of smooth presentation by CEO Tim Cook, took months if not years of careful planning. Here are 4 tips to help you launch like Apple.
A successful launch event can be a spectacle in itself. Steve Jobs was a master in delivering simple, yet bold taglines when he introduced Apple products. When done correctly, the tables will be turned and the media will be the ones hounding you for press coverage. Are you looking to launch a new product? Let us know how we can help you gain entryway into the market.
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