OUR
CLIENTS

  • VISA
  • AT&T
  • BREEM USA
  • CHEVRON

BLOG CATEGORIES

SUBSCRIBE

FOR LATEST UPDATES

Sign up for our monthly newsletter with our latest offers,hot blogs and much more !

JOIN US

FOR CALL

Lets chat via skype to discuss your questions concerns, and project needs

TRENDING NOW

4 Tips to Help you Launch like Apple

It seemed like the whole world watched Apple’s successful iPhone 6 and iWatch launch yesterday. The long awaited news for the new phone and smart-watch had some Mac fanatics waiting in line since September 3rd (the iPhones will not be available in retail stores until September 19th). While it helps to have a technologically groundbreaking product for your next launch, there are numerous strategy and tactic takeaways you can learn from Apple’s launch. What seemed like a few hours of smooth presentation by CEO Tim Cook, took months if not years of careful planning. Here are 4 tips to help you launch like Apple.

  1. Plan way ahead of schedule – While it’s tempting to put all your effort in marketing and PR, media buzz does not happen overnight. Forming relationships with writers and editors take time. Having enough time allotted ensures that your media piece will get enough coverage on and offline.
  2. Keep the mystery – Apple did a brilliant campaign with the launch date of their products. The ad simply stated “9.9.2014 Wish we could say more.” It was direct, bold, and had an air of mystery. Our imaginations filled in the rest.
  1. Make sure your product is ready – The first waves of product companies’ launch usually have some minor kinks that get better with the next generation. This applies to consumer products anywhere from cars to electronic devices. The most important strategy is to minimize these faults as much as you can prior to launch. While this is common business sense, many companies are guilty of launching too soon for the sake of hitting quarterly goals. No news travel faster than customers who aren’t satisfied with their newly bought products.
  2. Have fun and be creative – Product launches are notoriously stressful for the client and agency at hand. It’s the “big day” that feels like can make or break a company. New ideas and creativity come from when everybody is having fun. Make sure to lighten up the mood once in a while. You never know what ideas might come about.

A successful launch event can be a spectacle in itself. Steve Jobs was a master in delivering simple, yet bold taglines when he introduced Apple products. When done correctly, the tables will be turned and the media will be the ones hounding you for press coverage. Are you looking to launch a new product? Let us know how we can help you gain entryway into the market.

 

see more...

Don’t Forget Social Media...

People who have organized events know that though it is exciting and rewarding...

LEARN MORE

5 Steps to Developing a Sup...

According to the Family Firm Institute (FFI), there are currently 24 million p...

LEARN MORE

PR for Healthcare: The Powe...

Throughout the course of human history, storytelling has played a vital role i...

LEARN MORE

CERTIFICATIONS & MEMBERSHIPS

We hold the following certifications: WBE, WOSB Women-Owned Business, WBENC, CPUC Supplier Clearing
House, DGS, San Francisco Green Business.

DGS
GENERAL SERVICES
CPUC
SUPPLIER CLEARING HOUSE FOR CPUC
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
WBENC-WOMEN'S BUSINESS
ENTERPRISE NATIONAL COUNCIL
CMAS
CMAS APPROVED CONTRACTOR
Previous Next

SAN FRANCISCO

HEADQUARTERS 2001 UNION STREET,
SUITE 495 SAN FRANCISCO, CA 94123
PHONE +1.415.351.2227,
EMAIL : SERVICE@ARTEMIA.COM

MICHIGAN

2899 E BIG BEAVER RD,
TROY, MI 48083
EMAIL : SERVICE-MI@ARTEMIA.COM

CANADA

60 ATLANTIC AVENUE,
SUITE 200
TORONTO ONTARIO M6K 1X9
EMAIL : SERVICE-CANADA@ARTEMIA.COM