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Are you looking for new ways to target your audience for your business but are not sure where to begin? Here are ARTÉMIA’s top tips to stand out from the crowd and engage with your audience more powerfully in 2016.
1. Review your segments
First, revisit your target customer segments to determine if a) they are still relevant, b) need reprioritizing, and c) the needs of those segments has changed since you first started reaching out to them. This will help keep your messaging on point and clearly focused on the customer experience – a key trend for 2016.
2. Geo-targeting to boost ad engagement.
Mobile marketing is set to see even stronger growth in the coming years, and geo-targeting is a great way of using mobile to create ultra-targeted messaging. According to research from Social Media Examiner, 62% of small businesses plan to increase their activity on Facebook next year, despite the fact many are unsure of the net gains of previous activity. Facebook’s geo-targeted advertising options provide businesses with the opportunity to test hyper-local ads and easily track conversion rates and response. Google ads can also be used to engage locally by adding location names within the ads.
3. Video content.
In 2016, content will continue to rule, which puts the onus on companies to produce engaging, useful material to keep them front of mind. It’s no surprise then that marketers are diversifying the way in which content is presented. And with research showing that customers are 85% more likely to purchase a product after watching a product video, video represents a huge opportunity for companies.
Sticking with the theme of moving away from text-only content, podcasts are a great, low-cost way to engage with your audience in an innovative way. For SMBs, they are also a great way of communicating the culture of your company as well as providing useful product information, news on product updates and so forth. In order to make podcasting effective, however, it’s important to be consistent in both frequency and relevance. And at least in the beginning, it’s best to err on the side of brevity; this can itself become a selling point, e.g. “5 minute guide to boost productivity 10-fold.” Learn how you can set up your own podcast here.
If any of these insights have sparked your imagination, or if you’d like to hear how we can help craft an engaging marketing plan unique to your company, as ever, please get in touch.
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