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Trade shows offer a unique face-to-face marketing presence for companies that other channels simply cannot provide. They are places where you can showcase your newest products and connect with both buyers and key media personnel to set the tone for the year’s marketing efforts.
Trade show exhibitions typically host thousands of attendees at a time, which means every exhibitor is fighting for attention left and right. It’s critical for your company representatives to be proactive in these settings and use every opportunity to showcase your products. It is also imperative that the trade show booth and displays accommodate participants during the show.
Here are three tips to help you maximize your trade show displays:
It’s important to remember that these tactics only involve the day of the exhibition. There are still the pre-planning and post follow-up stages that make up the entirety of trade show attendance and exhibition. Having a complete plan of attack for all three phases will cover all the angles you need to ensure a successful show.
At ARTÉMIA Communications, we plan and execute major trade show events that leave our clients shining. We can design your trade show booth, provide staffing and set up meetings with key attendees for each show.
In the meantime, you can download our Ten Tips to a Successful Trade Show to give yourself a head start with your 2014 shows. Let us know how we can help you map out your trade show success.
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