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Companies are not the only ones who should be concerned with their digital footprint. Everyone who has 1 or more active social media accounts should keep in mind that their activities online have a long lasting effect. Personal branding is not just for job seekers, it is for those who are already in the job market themselves. Companies understand that employees who have a strong digital brand can be advocates and product evangelists, further expanding their reach organically. An example would be is when Zappos decided to hire the most connected woman on LinkedIn, Stacy Zapar. With over 40,000 connections on the social media platform, Stacy continues to use this leverage for her Branding & Sourcing role. Making thousands of connections might not be your immediate goal online, but here are 3 tips to help your personal brand shine through:
Having a reputable personal brand takes years and disciplined consistency in the making. The benefits certainly outweigh the work it takes to get there. Individuals seeking employment can get a personal edge over candidates with average social media presence. Those who are employed have a better chance of staying with their company if they become product or brand evangelists. And as Seth Godin points out in Personal branding in the age of Google: “Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are”. Interested in more personal branding tips? Sign up on our newsletter and stay informed!
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