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Social media platforms offer users many different ways to share their messages, photos and updates with the world. Marketing professionals see these as great tools to increase their brand awareness and generate new leads for their companies. But with new platforms seeming to pop up every other month, marketers are finding it increasingly difficult to keep up with all the posts, promotions and interaction on a regular basis.
A cycle begins to occur: companies create a Facebook or Twitter page and incessantly post about their services or products with hopes to jumpstart the number of followers and likes. They eventually hit a wall and their traffic and engagement starts to flat line – and so they jump onto the newest platform, hoping that customers will view them as trendier or digitally savvy. Without proper planning, the same behavior will go into the new platform, and the same marketers will plateau with their efforts.
To help you avoid this vicious cycle, here are three tactics to improve your social media marketing.
Social media is very fluid and it’s easy to lose direction in the current sea of options. Being consistent, adjusting to your customer’s attention span and fulfilling their needs will give you a great edge over the competition.
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