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With websites, like most things in life, you only get one chance to make a first impression. People quickly form opinions based on the initial few minutes (or seconds) that they encounter something new, and that is exactly what they do when first coming to a website landing page. It is a make-or-break moment in the visitor’s interaction with your brand or company.
According to MarketingSherpa, only 52% of the companies that use landing pages test them to improve conversion. They also found that the number one reason companies don’t use or test landing pages is because their marketing department doesn’t know how to set them up or they’re too overloaded.
Whether you’re creating a landing page from scratch or simply want to improve your current one, these 3 tips can save you from the dreaded “bounce” – potential customers leaving your site after just their first page visit.
Landing pages are crucial for any business. You only have one chance to either entice a new customer or irk a quickly departed visitor. AWeber recently surveyed small business owners and marketers and discovered that while 94% said online marketing was very important to the growth of their business, 29% said they were a bit overwhelmed by online marketing.
Most business owners do not have the technical know-how or the creative talent to make the perfect landing page. Our team can help ease the process. We can develop landing pages that look great on any desktop, laptop or mobile devices (especially with web traffic increasing trending in that direction).
Do you have a landing page but are currently second guessing its effectiveness? Let us know and we’ll conduct a free assessment. Just send us the landing page’s URL to Service@ARTEMIA.com and put “Landing Page Assessment” in the subject line.
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