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Gaining new customers is one of the most challenging processes in any business. Keeping them happy and ensuring repeated business from them can even be harder. According to a CEI Survey, 86% of buyers will pay more for a better customer experience, but only 1% of customers feel that vendors consistently meet their expectations.
It is human nature to always want more and when combined with the short attention spans of consumers these days, businesses can easily be forgotten if they fail to engage enough. Spending the right amount of time and money on retention can significantly reduce the cost of customer acquisition for businesses.
Here are 3 simple and effective ways to win your customer’s loyalty:
Being tactical and staying ahead of your particular industry on the customer loyalty front is good, but it is not a crutch for the long-term strategy of providing excellent quality and practicing good business ethics. Consider loyalty programs as a way to break out of plateaus when customer engagement stagnates or when you see a drop in conversions or overall site visits.
For more marketing strategies and tactics to keep loyal customers, sign up for our monthly newsletter full of interesting tips and articles.
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