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We’ve recently had some new staff members join the ARTÉMIA team, which is a process I always really enjoy. I truly appreciate the injection of fresh thinking and unique viewpoints these new hires invariably bring, whether they’re straight out of college or seasoned marketing professionals. One attribute I look for in all new hires, whatever their level, is an innate curiosity and a desire to constantly increase their knowledge base.
As a digital marketing and communications agency in the fairly unusual position of holding triple ISO certification, in addition to learning about our business, our new team members have another layer of very precise processes to adopt. But a universal challenge for all staff members is to stay ahead and informed in an industry where technology is revolutionizing – or rather, disrupting – on a near constant basis. I know from talking to my WBE and SMB peers that whatever industry you work in, finding the time to consistently take a deep dive into new and developing trends is a shared challenge – few small businesses have the luxury of a dedicated insight department, or the financial resources to invest in syndicated research packages and databases.
Obviously there is a huge amount of free content available online, but again, finding the time to sift through it all and verify what you have read can be a struggle. So the question is, how do you efficiently access information that is pertinent to the future of your industry, and effectively share it with your team? Here is the advice that I share with my team at ARTÉMIA:
If you have any practical tips for staying ahead of the curve that you’d like to share, as ever, please get in touch.
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